PRESS & MEDIA

BLOOMEN LAUNCHED AN INTERACTIVE, EASY TO USE WEBSITE FOR ONLINE FLOWER DELIVERY

Bloomen is the only flower delivery service that operates as a set it and forget it subscription, made exclusively for men in Canada. Bloomen simplifies the process of delivering seasonal and trendy blooms to a loved one on special occasions through working directly with local Ontario and International fair trade farmers and assembled by our in house floral experts.

On, Novemer 28th, Bloomen officially launched their service to the public, specifically busy, male and female professionals in Greater Toronto Area.

We’re taking out the middlemen: wholesalers and flower shops. What’s left is farm fresh flowers that last longer than average flower shops and an expertly curated bouquet that is popular and appropriate. We’re all about convenience and simplicity without blowing the budget.

The News

  • On November 28th, Bloomen launches their flower delivery service to Greater Toronto Area professionals.
  • Bloomen currently delivers in the Greater Toronto Area with plans to expand to Ottawa byJune 1st and Kitchener, Waterloo and Guelph by the August 1st.
  • Bloomen will be giving out roses at Bay Street the 3rd and 4th week of April
  • Professionals can sign up directly on the website, and start delivery in a few easy steps: choose your blooms and delivery details (when/where).

The Facts:  Bloomen’s in house floral consultants only choose blooms based on seasonality and trends. Bloomen also handles free delivery in the GTA.  Bloomen has no service fees, no hidden costs and no delivery charges. What you see is what you get.  The customer will simply choose the blooms and input delivery details.  A customer will receive a text message for real time delivery notifications.

The business of buying flowers is $10 billion in the US alone, where 36% of all flower buying is done on Valentine’s day, birthdays and anniversaries. Research shows that men plan on spending $95 on average for a typical Valentine’s day.

Why It’s Important: The flower industry has recently been disrupted by players in SIlicon Valley and have turned what was an inefficient industry into one that has eliminated waste, and middlemen. Bloomen will join the ranks of these players yet further revolutionize this industry through targeting the needs of the primary givers: men. Furthermore, they will incorporate technology to ease the checkout process.  Bloomen is centered around convenience for busy professional through offering a simple, easy to use website with beautiful bouquets that are in trend and in season.

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